Content marketing has become an essential tool for almost every type of business in the modern marketplace. It uses original content in text, pictures, and videos to attract consumers and encourage engagement. It can help you form long-lasting relationships with your customers while also provide you with the following benefits.
Larger Returns for Smaller Investments
You can create content on your website blog and share it on your social media accounts. If you choose, you can promote those posts through paid advertisements on those same social media sites. Even with the promoted posts, you’re still spending a very small amount of your marketing budget while reaching a broad consumer base. Some estimate that you can save 62% on your marketing budget by using content creation and social media to reach more consumers.
Build Trust With Consumers
When you consistently create new and engaging content, you’ll attract a larger following on social media. This exposure creates a sense of transparency that consumers look for in a brand, helping you build trust among your followers. Since the people following you on social media will form your customer base, building that trust is essential to your business’ growth. Customers who follow you and engage with you online will spend up to 47% more on your products than casual customers who respond to direct marketing ads.
Boost Visibility
You can save on your advertising budget by making your website more visible by creating new content. All of your content should be relevant to your brand and the products you sell. This will help you establish your business as an expert in your field. In addition to becoming an authority to which your followers will refer, this will give you more content that will rank high in search engine results. As more of your web pages are returned in searches, your site will experience organic growth in visitors.
Generally, the best benefit you’ll enjoy from content marketing is the word of mouth advertising that will follow. Entertaining or informative content will be shared by your followers, exposing your posts to more social media users. In addition to growing your online following, this will help create greater brand awareness for your business.