There are plenty of strategies and tactics for creating and achieving goals. Some prefer to use the SMART method for setting goals because it is both efficient and productive. By defining each part in the goal setting process you are able to reach your endgame much quicker. So what does SMART mean?
Specific: Craft a goal (or goals) that clearly lays out what you want to get done. Make sure that this goal also includes, the who, when, where, and why. By breaking down how you will specifically achieve the goal, you’ll be able to identify what needs to get done.
Measurable: The only way to truly understand the success of your goal is by having a way to measure it. Create goals that are easily measured by milestones and targets along the way. Tracking your progress with measurable goals makes it a lot easier to see if you’re on the right track.
Attainable: Ensure that the goal you’re setting is both realistic and manageable. It important to be honest with yourself; don’t set goals that you know you can’t reach. According to The Balance, “While business goals may often pull you out of your comfort zone and challenge you, if the goal and the parameters you have created are not realistic, you may be setting yourself up for failure.”
Relevant: Ensure that the goal you set works well with your overall business model and strategy. If the goal doesn’t work well with the strategy, it won’t be achievable. A relevant goal measures up to your business model, mission statement, market, industry, and client base.
Time-Based: Never set a goal without a start and end date. If you leave a goal open ended there’s less of a chance that you’ll actually achieve it. Defining a timeline will hold you accountable and motivate you.
Making your goals stick no matter what requires you to also track them. Record your progress throughout the time you laid out to meet your goal. Checking-in can help you see where you are and if you’re on track. Overall, setting SMART goals can help you achieve both long and short-term goals. Using the SMART method prioritizes business success and progress.