So you have a great business. Now you need to brand it for maximum exposure. How can you do this? Besides traditional advertising, the following are three proven techniques to brand your business for maximum exposure.

Increase Social Media Presence

If your business isn’t on social media these days, you are missing out on a huge opportunity! Social media is a platform for free marketing. Tailor your social media presence to present the brand you want! And stay active. Creating a profile is great but in order to gain traction, you need to interact with your customers! In 2018, customers expect a business to have a social media presence. This provides an opportunity for open communication between your business and its base, your customers. Customers can also take note of the latest changes or any special promotions you may be running.

Conduct Contests and Promotional Activities

One of the most effective strategies for social media in general is to get your targeted audiences directly involved in activities. writes that conducting contests and other promotional activities are great ways for driving their interests and soliciting their participation. You can be as creative as you can be in the type of contests you can conduct, but making use of the sharing and other viral components available in your social network can bring even more exposure for your brand or business as more and more online users join in. Everyone enjoys a good contest!

Invest in Promotional Merchandise

Event Brite writes that small corporate gifts are a great way to thank customers for their business and reinforce your brand at the same time. You can provide branded pens for very little money and it will put your company name and contact details at your customers’ fingertips. But don’t scrimp too much, there is no point giving out a really cheap pen which will run out of ink quickly.  Giving low quality items reflects badly on your company and it lessens the time your brand is in someone’s view. Take the time to create a small, quality gift with your brand name on it and it will pay off in dividends.

Running a business is a hard enough job on its own. Without the proper branding, you could be shooting yourself in the foot. Make use of social media. Run a fun contest to get word of mouth out there, and invest in some promo merchandise. These seemingly small tactics will pay off big time in the end for you and your company!